The bolded is why they were successful this year. Women's sports in recent years has improved quite a bit to actually be somewhat entertaining. Previous to that, it was not watchable. That to me is a reason for the success. Then you throw in a few superstars that are intriguing. (name me an intriguing women's basketball superstar from the early 2010s?) Boom, here you go.
In other words. It's a bit of both of what you guys are saying. And to EC's point, what happens next year. Does Juju take the mantle from Clark?
The fact that I even know who Juju is, is a testament. (assuming that is her name. The superstar freshman from SoCal)