Husker Social Media Machine Gets National Pub

[Mavric]

When it comes to social media, few athletic departments do it better than Nebraska Athletics. They’re led by Kelly Mosier, the Assistant Athletic Director for Digital Communications, and consistently bring high-quality, engaging video and graphic content across all platforms.

Mosier has been overseeing the athletics website for five years and took control of the social reigns three years ago. Previously, he worked for Husker Vision and his video skills are apparent throughout Husker social accounts. What began with Mosier and an intern is now a team of six full-time staff members, a graduate assistant and six students who do much more than post and retweet.

“This last year we’ve taken on all the graphic design across the entire department,” Mosier said. “We’re doing print posters and media guide covers and all that stuff as well as the digital. We’re essentially a content-creation, advertising agency-type model with an ear always toward the social space first.”

Mosier considers everyone on his team to be a jack-of-all-trades. That way, he said, they’re able to scale their operation and easily alter the allocation of their resources on special occasions like game days.

Each Husker team has three people assigned to its digital media efforts. There’s someone from Kelly’s corner, there’s someone from the media relations department and there’s someone from the team — normally an assistant coach or GA. These three are tasked with developing a strategy for the account and, Mosier said, it’s typical that one of those three handles the majority of the posting.

 

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[lo country]

With the social media savvy kids of today, this will pay huge dividends down the road. IMO, we are already seeing the benefits in the recruiting arena.