Husker Social Media Attack Is Extensively Planned

[Mavric]

We only see some of it.

We see the maps showing where Nebraska coaches are out recruiting, the clever GIFs by staff members when a recruit does commit, the head coach using Twitter to acknowledge commitments or ask fans to attend a Friday Night Lights camp, or those instructional videos with NFL pros from wide receivers coach Keith Williams.

We see without question that Nebraska football has ramped up its social media game since the Mike Riley era began.

Bring up the subject to Andy Vaughn, Nebraska's director of football and recruiting operations, and you also quickly understand there's little randomness to the Husker messaging strategy.

The goal is not simply just to get a message out, but be consistent in what that message entails while not doing something just become someone else is.

Vaughn gave a lot of credit to Kelly Mosier, Nebraska's assistant athletic director for digital communications, for being able to tell staffers what social media concepts may be a flash in the pan, and what ideas might be worth pursuing to promote the Husker brand.

 

LJS

[Kiyoat Husker]

I wonder how calculated the "Calibraska-it's a movement" campaign was. I would say that one has turned out well.

[Mavric]

Pretty sure it was one of the Cali recruits that started the "It's a movement line" - or at least that's the first place I remember seeing it. It's my impression that our recruiting staff grabbed it and ran with it. But it would definitely fall in line with a consistent message to use it a lot.

[Hedley Lamarr]

The husker fans on twitter started the #Calibraska tag