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Lincoln Company Provides Super Bowl Communication


Mavric

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It was more than five years ago when the NFL looked for a more efficient way for coaches to relay plays and information to quarterbacks. GSC, founded by Gubser and Schnakenberg, eventually developed a system that has been used in every NFL game since the start of the 2011 season. This is GSC's fifth Super Bowl.

 

"There was a need for that by the NFL," Schnakenberg said. "We were able to do it. So we walked away and everybody knew who we kind of were in the industry as the headset guys. And we turned around and created a new helmet system for them to use that was more reliable."

 

NFL rules only allow one player on offense and one player on defense to be able to receive sideline communications. Their helmets are equipped with receive-only devices.

 

Gubser and Schnakenberg will be on opposite sides of the field for Sunday’s game, positioned behind the benches.

 

“We’re actually monitoring the quality to make sure the plays are going to the quarterback,” Schnakenberg said. “(We’re) on about the 50-yard line, so if there are some issues, we can quickly rectify them. To this day, it usually doesn’t become an issue. The way we design our system has been really dependable.

 

LJS

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