If Bo would only redirect the energy he spends building up walls towards things like improving the program and embracing the fanbase, he'd do better and have fewer naysayers to combat.
You can't make everyone happy all the time. But you can make some people like you sometimes. If a portion of people who can cause turmoil and unrest with unfounded rumors and "high click columns" can be cattle led and fed at one trough, then I don't blame a coach for doing it. I don't see the 7th man at Amazon making press statements, but I know who Jeff Bezos is. NUpolo has an agenda, much like Bo has an agenda. Lets remember that.