^^^ This.Wisconsin would be no less a "forced" rivalry than Iowa. We don't have a legitimate rival right now. We haven't since Okalahoma went to $h!t in the 90s. It's gotta develop over time and over some sort of mutual animosity and balance. Wisconsin would be a more appealing matchup than Iowa on Black Friday, sure, but don't call it a rivalry yet.
With the way the divisions have been divided, Wisconsin will likely become a born rivalry faster than you think. These two fan bases already love playing each other, we just have to become a little more competitive to make them want to beat us moreit would help if there was something on the line every time we met...like a chance to a big bowl or natl championship...not a corn bowl. i'm 47 and we may not have a new rival in my lifetime...