No, ESPN would have been brilliant in going to the NCAA and inking a huge deal with them to promote college football nationally. Then, go to each individual conference and set up subnetworks for each conference. They would have the market locked up. There would be no talk of bias (no matter if it is right or wrong) and they would be rolling in even more money than they are now.
Except that Oklahoma ruined this for everyone years ago by suing the NCAA for their own TV rights. F*****g hillbillies.
If ESPN was brilliant, they would have created the BTN when Delaney approached them about it (instead of laughing him out of the room) and rolling in the money, Indecent Proposal-style.
That would have been a good business move for ESPN, but bad for college football in the same way their alliance with the SEC is bad. The best thing for the health of this sport is LESS money, not more. ESPN/FOX taking a 10,000-foot overview, not getting into bed with any one conference.
I know that's naive thinking and the money isn't ever going to leave the sport. But it's eventually going to ruin the sport.
Right...but that ship has sailed, so best to address the reality (read: ESPN is slandering/devaluing the B1G to gain leverage in TV negotiations) than to look at what could have been, and affect the sport in other positive manners...like working with the Pac-12 (and hopefully a majority of the ACC) to enforce graduation rates and GPA monitoring of athletes.
But it's foolish to ignore what ESPN is doing currently--again, ESPN's narrative is driven by their ongoing negotiations with the B1G re: television rights, and not because the B1G is the worst power conference (because it isn't--the ACC is...but you'll never hear that, since ESPN also has a deal with the ACC for their network...)