There is definitely an attitude problem that has taken root over the years. As the season plays out I believe they figure out which games they can win to get to a certain win total. The other games they just give up when things start going bad. They have no pride when it comes to getting blown out. I'm sure they are happy with their 9 wins but as fans we know they accomplished very little beyond not having a losing season. They should be unranked at seasons end unless they beat a decent team in a bowl. They will never achieve anything close to greatness until they set their goals higher.
Losing by 30 tonight was purely a product of bad coaching. THey did nothing to stem the tide with their offensive playcalling and our defensive scheme has always been flawed. It was just exposed tonight for the ridiculously vanilla, predictable system that it is.
And you're nuts if you don't think championships aren't the goal, top to bottom.
But guess what, championships are the goal top to bottom across college football.