Amazon's business vision is to sell every product in the world. Seriously.
It's so irresistibly easy to use Amazon, but I've gotten pretty good at resisting. The past two Christmases I made a point to shop the 100% small business downtown of our 50,000 population city. I found gifts I hadn't even thought about, met some nice people, had a good lunch. Most of the small business had survived COVID, and the few that didn't were on the margins well before that. The two local coffee houses were doing fine. Only the Starbucks had closed, the only national franchise on the block.
It's not like I never go to Target or The Home Depot. Sometimes they come in handy. But it's easy and not necessarily more expensive to shop the local business. Feels good, too.