The Big Ten’s new media rights agreements are backloaded in part because CBS is limited on how many Big Ten games it can show in 2023, the final year of its SEC contract.
In 2023-24, the league’s schools will receive the same conference distribution as they did in 2022-23 (nearly $60 million per school). The league’s payouts will increase slightly in Year 2 (2024-25) before drastically increasing the final five years of the deal from 2025-30, growing to about $100 million per school, including revenue from the College Football Playoff, bowl games and the NCAA Basketball Tournament.