Where/How do you arrive at CFB players “should” be making $650K?
Of course I’m an older curmudgeon but this whole NIL, portal, pay the players thing is seriously turning me off to the whole mess. In just a few short years they’ve already ruined my ideal of CFB. How committed do you expect fans (the people who actually drive the dollars into the sport) to be to teams of unproven overpaid prima donnas? Ya know what, if tuition and an education and a whole bunch of other perks aren’t enough for the players, they can go showcase what they might bring to the table for a potential job in the pros somewhere else.
There already is no longer school pride or interest in player development. It’s already produce at the highest level or GTFO for me. The genie is out of the bottle. CFB has already screwed the pooch….over money that everyone is too greedy to grab. I seriously have no interest in being a rabid fan of an NFLesque college sport. And I don’t care if it isn’t fair that players may be exploited. This whole idea of funneling them their share of pie has it so f#&%ed up I really couldn’t care less how any team or player does in this environment. I don’t see no loyalty, perform of GTFO being a sustainable model for continuing the revenue stream the sport currently has. Maybe I’m weird?
I come to this number pretty easily. Other sports leagues - the NBA, the NFL, the NHL - all have their players form a union. As part of this union, the players negotiate a share of the revenue.
Using the NBA as an example, the players get 50% of the revenue and the owners get 50% of the revenue. Revenue is considered ALL money made, this includes TV rights, ticket sales, licensing agreements for jerseys, concessions at stadiums, parking, etc. Now, under the salary cap structure of the NBA/NFL not each player is paid the same amount. But you get the idea.
For a player at the University of Nebraska, the amount of revenue generated per year is approximately $110 million today. It's hard to say the exact amount, but consider $70 million in tier 1 TV money (the new deal just signed by the B1G). There's also tier 2 TV money via the Big Ten Network. There's bowl money, college football playoff money, Adidas money, ticket sales, concessions at the stadium, etc. All of this adds up and I conservatively guesstimate that the amount is probably around $110 million. In reality, it's probably higher than that.
Once you get to the revenue number generated, the CFB Players Union will likely negotiate a 50/50 split. That leaves $55 million for the school, and $55 million for the players. If each team has 85 scholarship players, divide $55 million by 85 = $647,000 per player, per year. This of course assumes a fixed rate per player (QBs make the same as the second sting punter) but you get the idea.
My opinion on the money they make is simple: if the market determines that the players generate this much money, then they are entitled to it. No different than you are with your company or I am with mine.