2) The myth of capturing "The New York Market"
I keep hearing that the Big Ten really wants to capture the New York City market, and that they hope to do it through expansion. I can understand the reasoning. NYC is the biggest market in the country, and if the Big Ten could get the BTN on basic cable in New York through expansion, it would be a massive coup for the league. Imagine 20 million New Yorkers ponying up $.70 a pop per month for the BTN through their cable providers. You're talking about some major dollars there.
But it's a complete fantasy because it would never happen. If you add Syracuse and Rutgers, that isn't changing the landscape in New York City one bit. Does anyone really think New Yorkers give a crap about Rutgers football or basketball?? Hilarious. Rutgers has a 2,500 seat basketball arena that doesn't even sell out. And I highly doubt that New Yorkers are showing up in droves to watch Rutgers football.
New York is a pro town. Local media coverage goes to the Yanks, Knicks, Mets, Giants, Jets, etc. Even among "local" colleges, Rutgers probably is behind St. Johns and Seton Hall and Syracuse and UConn in terms of interest.
If you want to capture the New York market, the only school worth pursuing is Notre Dame. There's a reason why Notre Dame was asked to play at Yankee Stadium this year ($175 tickets....outrageous!). ND can sell out Yankee Stadium and create buzz in the city. Rutgers does neither.
People aren't thinking this stuff through. If the Big Ten adds Syracuse and Rutgers and then demands that the big New York cable companies add the BTN on basic cable, those cable companies would laugh in Jim Delany's face. They had trouble adding the freaking YES Network to basic cable when it came out for god sakes. Do you really think they're adding a channel that carries Minnesota-Wisconsin women's softball for half the year on basic cable?? No chance. There are too many interests in New York City to create a captive audience. You can force your way onto basic cable in Columbus, Ohio where people are nuts for OSU sports and will demand to see every game. That isn't happening in New York. If Syracuse fans can't see all their hoops games, tough luck. Go to a sports bar.
If I was the Big Ten, I would forget the New York market. There's not enough demand for college sports there. I would go where to places where college sports matter like the Midwest, Great Plains, and the south.
The media seems to buy into this "bigger is better" mantra, but all this looks like to me is a watered-down product. You've taken a Midwestern league and created this unwieldy 16 team mess that adds very little in terms of big time programs or passionate new fanbases.
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