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I'm curious what the OWH readership numbers are now that they paywall so much content. Essentially every article that pops up on twitter is SUBSCRIBER PLUS, and I'm essentially to the point of unfollowing them.
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@huKSer Yes - I think the going rate for unlimited access to all their content online is like $10/month.
@Saunders I think I'm picking up what you were getting at now. I think The Athletic and the OWH are incomparable from a business standpoint. The Athletic is purely an online experience and, although they try to place people in local markets, they're a national brand. The OWH still delivers newspapers to tons of people still and have a lot fixed costs associated with that including print, production, delivery, management, carriers, etc.
I'm sure they also have a lot of advertisers that want to get in front of their audience. So, it's just different business models. But, like I said, their online subscriber program gets rid of ads almost entirely.