They're a five-win team this year, in one sport, a sport where they were in the MNC game last year. Texas is not really analogous to Notre Dame here. Texas is a perennial power in a huge football state with several large media markets and a broader national appeal. It's a pretty smart deal for ESPN in football alone.
But the Longhorns also typically excel at men's hoops, women's volleyball, baseball and a few other Olympic sports. They have a darned good athletic program down in Austin, and they'll have no trouble filling air time. Heck, I'd like the Bevo network just to watch their women's VB matches.
Come on man! How can you put Texas above Notre Dame. Texas is a fad, Notre Dame is backed a religion. 11 titles and 7 Heisman's are much greater than 10 years of being pretty good.
Then what do you call BYU? Sure they're private and religion-based, but they're decidedly inferior to Notre Dame in every way and pulled in a better TV deal than the 'Domers when they went independent.
If you're Texas, you have to look at that TV deal and know you can do better than Notre Dame and especially BYU, just based off of sheer TV numbers and marketing prowess alone. While Texas may think they're in control of the Big 1210, Oklahoma and A&M won't let this channel ride--they're either looking for a way out or a way to do their own channel, and the latter won't happen in the same fashion as ESPN 8 "The 'Whorcho" did.
Texas has a question posed to them similar to Nebraska, in a few regards--do they want to leave the Big 1210 on their own terms and at a time of their choosing, or do they want the matter forced upon them when (take your pick: A&M, Oklahoma, Okie Lite, Mizzery, Kansas) bolt and bring down their house of cards?
And to answer the BCS-qualifier question, Texas has enough money to buy their way in and ESPN now has a vested interest in making sure the 'Whorns go to a BCS bowl every year, even if they load up an independent schedule chock full of "Sisters of the Poor U" schools.