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The NCAA will allow athletes to profit from their name, image, and likeness


Dagerow

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  • 2 weeks later...

There is a user on OU's 247 board that's a verified staff member that reported some crazy stuff Texas A&M boosters did to sign the #1 class this year. According to the OUinsider staff member, A&M was highly organized on the NIL front. They spent 25-30 Million Dollars on the recruiting class. They set the deals up as multi-year deals, so if the players transfer, they lose out on a portion of the money. More details in the article below. 

 

https://brobible.com/sports/article/texas-am-recruiting-class-nil-money/

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Good for A&M.  To be the best you have to pay the best to get the best, to play the best :w00t

 

Also, heard Texas Longhorns paying good NIL to each Off Lineman $150k.  Pretty sure that's like Bama money.

 

And whoever said it earlier was kind of right - Huskers should have used some of that new facility money on getting us the best croots and portal guys :)

 

Someday, they best teams will be loaded with college NILionaires

 

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His argument doesn't make sense.  There probably will be financial penalties for athletes transferring.  If you are getting NIL money by a local booster business, they will drop you for leaving.  You can bet those TX linemen getting $50k or whatever will lose that money if they transfer out.

 

Also, a letter of intent was always a 1 year deal, at least from the school's side.  If you didn't pan out they cut you.  It's how the SEC oversigns.  Now the athletes are as committed to the school as the school is to them. 

 

If you want to stop calling them student athletes, that's ok.  Let's call them employees.  Employees are allowed to leave their jobs when they want to.

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  • 2 weeks later...

 

From SSO's latest writeup about the coaching hires and NIL

 

https://herbieshangout.com/2022/01/14/thank-you-new-hires-nil-and-how-does-nebraska-keep-pace/

 

Quote

 

NIL

 

Remember back when NIL was being kicked around and everyone said this would be good for Nebraska because no one backs their team like our fans? I do, because I got in many arguments that there was no way we were going to be able to keep pace with some SEC kid blowing his trust fund to get his recruit. Remember when Mike Farrell and OpenDorse were trying to say we would be a top 5 NIL school?

 

Remember when OpenDorse was saying we were a top 5 NIL school and that the B1G was leading the way????

 

The SEC is 3rd on their list, and Texas A&M isn’t even on Mike Farrell’s list but we now have A&M paying 25-30 million for a class. Adrian Martinez was the top earner for Nebraska in 2021 making just under 200k. As much as people don’t want to hear it, Nebraska is behind with this as well. While we sit there and tell recruits we will help them partner with Runza and other companies to make money… SEC boosters are paying millions just to sign on the dotted line. I really hate where this has gone, but Nebraska is going to have a tough time. I’m really interested to see these 2022 classes. Come the first signing period there will be some colossal deals to get kids to flip.

 

But the bottom line is until Nebraska wins some games we won’t have heavy-hitter boosters ponying up multi-millions. But with that would bring new problems anyway…

 

NIL is a new layer of difficulty for coaches

 

As a Nebraska fan you should know this talk track well. “A walk-on should be treated just like a scholarship guy, and the best player should play.” It sounds easy enough and makes total sense. But it’s harder than you think. The example I always give is when people bring up Danny Woodhead and how good he would have been here, I tell them he wouldn’t have even played. I get met with blank stares and shock, or some people even call me a moron. But they think i’m saying he isn’t good, quite frankly he was way better than the starter. What they don’t realize is Callahan was promising things to five stars before even on campus like Marlon Lucky. Further, to keep recruiting momentum going those guys couldn’t sit the bench.

 

Now let’s look at the current landscape. Let’s say some booster pays 500k to get a kid to Lincoln, but he isn’t starting and a walk-on is playing in front of him. That booster wants to know what’s up with his investment, wants the coach to explain why he was being asked to shell out money for a recruit that ended up not even being good enough to beat out a walk-on. After all, you can’t ask for it back.

 

A bit of hyperbole there, but it’s real. If boosters are going to start giving out signing bonuses like A&M did, they are going to want to see some results, or at least answers. I don’t envy where Frost and NCAA head coaches are now.

 

 

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  • 2 weeks later...
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“Collectives” is the hottest buzzword in the NIL space.

 

Schools can’t create them, but passionate, prominent and wealthy donors sure can. A collective is a NIL-related company that can help facilitate deals for athletes, and also can create its own deals for athletes through funds pooled from alumni and fans. At the moment, roughly two dozen have been launched nationwide. By the time you’re finished reading this story, though, that number may have grown. They are popping up that quickly.

 

Bobby Bramhall, the president and co-founder of Athlete Licensing Company, knows this as well as anyone. Nashville-based ALC has partnerships with three collectives: Spyre Sports Group, LLC (Tennessee); The Legacy Group (Mississippi State); and NIL-Auburn (Auburn). Expect many more collectives in the coming weeks to partner with ALC, which provides transparent royalty collection, rights-protection and brand management in its partnerships with collectives, athletes, sponsors and donors.

 

On3

 

Also "Collective":

 

067ce32835bf6e360d68986c2a294a9c.jpg

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  • 2 weeks later...

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Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape. Collectives, which are independent of a university, can serve a variety of purposes. Most often, they pool funds from boosters and businesses, help facilitate NIL deals for athletes and also create their own ways for athletes to monetize their brands. Industry sources expect every Power 5 school to be affiliated with at least one NIL-related collective in a few months. This is an up-to-the-minute snapshot of collectives across the country.

 

Nebraska (Athletic Branding & Marketing)

Founders: Gerrod Lambrecht, Nebraska football’s former chief of staff; Jon Bruning, former Nebraska attorney general
The buzz: This group has existed largely under the radar since the summer. Bruning is a longtime friend of Nebraska football coach Scott Frost and associate athletic director for football Matt Davison. No details are available about the operation’s setup or what the specific NIL-focused strategy is at this time. It does have several major program supporters operating together. 

 

 

The On3 guide to NIL collectives around the nation

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Amazing how the fair minded thought that athletes deserve a piece of the pie went from zero to pay for play on steroids so quickly. IMO the current situation is not good at all for college sports. My fear and all indications are the cat is out of the bag and it is never going back to anything resembling college sports or student athletes. It’s a crying shame. What I loved about CFB is gone forever.


I may be in the minority on this but there is/was a reason I significantly preferred CFB over the NFL. Those reasons are dead. Oh well, you younger guys that thought this would be a great deal will be the ones that have to suffer the ramifications much more than I. The only benefit (if you want to call it that) is that school pride, commitment, team first ideals no longer matter. Now it is okay, imo, to vilify players and expect them to be perfect. So, at least what typically transpires on message boards like this one won’t seem so uncalled for and abusive of the players. They now owe the program results. Before attitude and effort were usually good enough. Not a good change imo.

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4 hours ago, JJ Husker said:

Amazing how the fair minded thought that athletes deserve a piece of the pie went from zero to pay for play on steroids so quickly. IMO the current situation is not good at all for college sports. My fear and all indications are the cat is out of the bag and it is never going back to anything resembling college sports or student athletes. It’s a crying shame. What I loved about CFB is gone forever.


I may be in the minority on this but there is/was a reason I significantly preferred CFB over the NFL. Those reasons are dead. Oh well, you younger guys that thought this would be a great deal will be the ones that have to suffer the ramifications much more than I. The only benefit (if you want to call it that) is that school pride, commitment, team first ideals no longer matter. Now it is okay, imo, to vilify players and expect them to be perfect. So, at least what typically transpires on message boards like this one won’t seem so uncalled for and abusive of the players. They now owe the program results. Before attitude and effort were usually good enough. Not a good change imo.

100% agree

 

I think the shines going to wear off this. Once the pride is gone and the boosters die off, who’s going to pay up outside a top few programs?
 

And for some programs, football pays the bill for other sports. And if we’re only looking at paying athletes from revenue producing sports, does that mean athletes from non revenue sports should pay in? 


and are we looking at a reduction of total athletic programs. Could a college only have football and women’s rowing? 
 

This will right itself. But probably at the expense of CFB 

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20 hours ago, JJ Husker said:

Amazing how the fair minded thought that athletes deserve a piece of the pie went from zero to pay for play on steroids so quickly. IMO the current situation is not good at all for college sports. My fear and all indications are the cat is out of the bag and it is never going back to anything resembling college sports or student athletes. It’s a crying shame. What I loved about CFB is gone forever.


I may be in the minority on this but there is/was a reason I significantly preferred CFB over the NFL. Those reasons are dead. Oh well, you younger guys that thought this would be a great deal will be the ones that have to suffer the ramifications much more than I. The only benefit (if you want to call it that) is that school pride, commitment, team first ideals no longer matter. Now it is okay, imo, to vilify players and expect them to be perfect. So, at least what typically transpires on message boards like this one won’t seem so uncalled for and abusive of the players. They now owe the program results. Before attitude and effort were usually good enough. Not a good change imo.

I get the whole idea of people thinking the players deserve some of the pie.  I really do.

 

However, one reason I loved college sports more than pro is because I really have no desire to read about or constantly hear about contract disputes, player contracts, player's incomes, trades, deals......bla bla bla....

 

I deal with similar stuff all day long.  I really don't care about hearing about it in my entertainment.  

 

With NIL and the portal, it seems like that is now part of college. 

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