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— The Athletic CFB (@TheAthleticCFB) June 6, 2022
Iowa athletics generated more than $3.2 million in alcohol sales this year.
In its first year selling beer, Kinnick Stadium (home of Hawkeye football) generated a positive impact and even lower citation numbers.https://t.co/Y7s9jVSlw5 pic.twitter.com/LFfwkBF2wp