“I know there have been complaints from people about why they should have to pay $2,000 for a 50-yard line seat,’’ Jacobson said. “Well, it’s because we need the money.
“It takes money to run a program. Schools have to generate it somehow. This has gotten more and more competitive.’’
Many people remain willing to support Nebraska athletics financially, he said, especially football.
“People are willing to pay it, and I’m happy they are,’’ Jacobson said. “Nebraska is not a huge state, but it’s amazing when I get around the country and when they know I’m from Nebraska, the first thing they want to talk about is Husker football and how impressed they are with our fan base.’’
Jacobson has high praise for current coach Mike Riley and A.D. Shawn Eichorst.
“From my standpoint, it’s not about wins and losses,’’ Jacobson said. “Sure, we want to win, and I’m convinced that we will. But it’s a lot more about how we get there and how the game is played and how we’re seen nationwide.
“I am incredibly optimistic about this season and beyond. We have got the right people in the right places doing the right things.’’