"Even in the state of Michigan, BW3 customers reported that they were reduced to watching the bowl game on a couple TVs with no sound, while most of the place was devoted to Ronda Rousey facing off with Miesha Tate. According to AP's Noah Trister, the Ann Arbor franchise had barely audible football audio with "about half" the TVs showing UFC action." LINK
To be fair though I'm not sure many Belks or Little Cesars showed their bowl games either.