This is not a new phenomenon as most schools will continue to focus on their revenue-generating sports. My hope is that the Athletic department has the foresight to invest in the lower attended sports in an attempt to become more of a mainstay in the overall athletics landscape. We'll have to 'keep up with the Joneses' in football, simply because of the exposure and impact that program drives to the University. However, if it comes to say $500k more to football versus signing 3-4 track athletes, wrestlers, or softball/baseball players I'd prefer to get the 3-4 athletes into the fold. Football will always be the key cog in the athletic department, but as a whole, if Nebraska were to become a strong program in a number of the lesser publicized sports, the department and University improve.
I attended a small chat with John Cook right before he retired. He talked about how surrounding your team and program with excellence inherently drives your team to improve. Want world class athletes? Surround them with world class support staff, medical treatments, nutrition, etc. Want your team to be full of winners? Surround them with other teams, athletes, and coaches that win. 'Complacency is the death knell for success.' An example he highlighted during that chat was LSU 4-5 years ago. Joe Burrow & Co. were dominant in football, but so was their women's basketball team, their men's track, their women's gymnastics, and baseball. Although each team worked independently, LSU enjoyed department wide success. I'd like to see Nebraska enjoy something similar in the years ahead.