God I can't believe I am about to defend Tramel, but here goes. This is a completely moronic blog post that doesn't address any of that Tramel took issue with. Whoever wrote it fails at reading comprehension.
Yeah there was a race to start school networks between Nebraska, Texas, and Oklahoma. That isn't the issue.
We all figured NU, OU, and TX would have their own networks. That those networks programming would be limited to the one or two would-have-been-PPV non-conference games that didn't make it on other networks at most in football, host the coaches shows, have a few non-con basketball games, baseball and tons of olympic sports. Then fill the rest of the 350 odd days of the year with reruns and stupid list shows.
We figured that's about as far as it'd get. They'd be worth having only if you were a fan of that particular school.
This changed that quite a bit. It forces one lucky non-Texas fan-base to have to subscribe and tune into the Longhorn Network for one of their games. If you think Nebraska or OU networks would've had/will have the underwriting of ESPN to help pull strings on getting a conference game on their network too, you're dreaming.
So congrats to the lucky big 12 fan-base who gets to watch a game with Texas announcers while knowing that with ESPN's help Texas just found a way to side-step the conference money distribution pool and force opposing fans to help subsidize its network.
*It probably also says that ESPN made a huge investment and in order to make it less of a long-term loss they had to give up an upper tier game for a lower tier game which they can throw on it to actually try to get cable companies to buy that crap because it isn't selling, even in Texas.
How moronic does the last year of big12 propaganda painting Texas as the benevolent leader of the big 12 read now?