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Irregular News for 06.02.06
St. Louis, MO -- Move over, ketchup, mustard and mayonnaise. Turns out the hottest new sandwich condiment in the U.S. is more meat.
At least that's the case for Hardee's, the St. Louis-based burger chain that unveiled its Philly Cheesesteak Thickburger in April. Hardee's is part of Carpinteria, Calif.-based CKE Restaurants Inc., which announced Wednesday that same-store sales were up 7.9 per cent for the four-week period that ended May 22.
And the biggest selling premium sandwich, according to Hardee's chief of marketing Brad Haley, is the 930-calorie, 63-grams-of-fat Philly Cheesesteak Thickburger.
"It seems like it sort of captured people's imaginations," Haley said. "One of our theories is that one of the most popular hamburgers in America is a bacon cheeseburger, and this is one of the few times people have been able to get some other kind of meat as a condiment."
The sandwich piles thinly sliced steak meat, Swiss and American cheeses, green peppers and onions atop one-third of a pound of Angus beef. Like its predecessor, the Monster Thickburger (1,420 calories, 107 grams of fat), the cheesesteak sandwich has been the butt of jokes from television hosts.
Hardee's, which offers five sandwiches with more than 1,000 calories, doesn't mind.
The Philly Cheesesteak Thickburger "has generated national media attention as well as raves from our guests," said Andrew Puzder, president and chief executive officer for CKE.
Hardee's sister chain, Carl's Jr., launched its own successful sandwiches recently, the Bacon Swiss Crispy Chicken Sandwich (720 calories, 35 grams of fat) and the Jalapeno Burger (700 calories, 44 grams of fat). Both Carl's Jr. and Hardee's saw identical 5.6 per cent sales increases over the prior year in the first fiscal quarter.
The Philly Cheesesteak Thickburger was originally to be offered for three to five months. Haley said that despite its popularity, the company has not yet decided whether to keep the sandwich on the menu indefinitely.
source
St. Louis, MO -- Move over, ketchup, mustard and mayonnaise. Turns out the hottest new sandwich condiment in the U.S. is more meat.
At least that's the case for Hardee's, the St. Louis-based burger chain that unveiled its Philly Cheesesteak Thickburger in April. Hardee's is part of Carpinteria, Calif.-based CKE Restaurants Inc., which announced Wednesday that same-store sales were up 7.9 per cent for the four-week period that ended May 22.
And the biggest selling premium sandwich, according to Hardee's chief of marketing Brad Haley, is the 930-calorie, 63-grams-of-fat Philly Cheesesteak Thickburger.
"It seems like it sort of captured people's imaginations," Haley said. "One of our theories is that one of the most popular hamburgers in America is a bacon cheeseburger, and this is one of the few times people have been able to get some other kind of meat as a condiment."
The sandwich piles thinly sliced steak meat, Swiss and American cheeses, green peppers and onions atop one-third of a pound of Angus beef. Like its predecessor, the Monster Thickburger (1,420 calories, 107 grams of fat), the cheesesteak sandwich has been the butt of jokes from television hosts.
Hardee's, which offers five sandwiches with more than 1,000 calories, doesn't mind.
The Philly Cheesesteak Thickburger "has generated national media attention as well as raves from our guests," said Andrew Puzder, president and chief executive officer for CKE.
Hardee's sister chain, Carl's Jr., launched its own successful sandwiches recently, the Bacon Swiss Crispy Chicken Sandwich (720 calories, 35 grams of fat) and the Jalapeno Burger (700 calories, 44 grams of fat). Both Carl's Jr. and Hardee's saw identical 5.6 per cent sales increases over the prior year in the first fiscal quarter.
The Philly Cheesesteak Thickburger was originally to be offered for three to five months. Haley said that despite its popularity, the company has not yet decided whether to keep the sandwich on the menu indefinitely.
source