Eric the Red
Team HuskerBoard
Gatorade re-ups with Nebraska Cornhuskers
Pepsi, owner of Gatorade, will pay more than $2 million over the next seven years (or about $295,000 a year) to the University of Nebraska, according to a report in the Daily Nebraskan. The paper reported that the deal includes $1.43 million in cash and $630,000 in products, including drinks, coolers and towels. It's first time in the school's nine-year relationship with the brand that free product will be provided along with the cash.
The article includes comments from Nebraska professor Tim Carr, who downplays Gatorade's marketing by saying that not enough sweat and electrolytes are lost for Gatorade to be as effective as brand officials claim.
Said Carr: “ The motivation of people who make Gatorade is to sell Gatorade,” he said. “If you’ve been on a treadmill for 10 minutes, water is fine. If you’re a marathon runner and you’ve been running for three hours, then Gatorade is the preferred choice because of that added energy. But its not going to make you run any faster or harder.”
The paper also has a good article on how Dr. Robert Cade, Gatorade's main inventor, was on the cusp of coming to Nebraska in the early 70's. The reason, not mentioned in the article, is because he was angry at how university officials -- who were embroiled in a legal battle with the Gatorade trust -- were treating him. So, before the case was settled, he threatened to flee.
http://www.dailynebraskan.com/vnews/displa...8/42705db74b835
The irony of this all is that former Nebraska trainer George Sullivan claims that Gatorade was only invented because an unnamed University of Florida doctor came to visit the Huskers and saw the Huskerade (salt pills mixed with fruit punch in a jug) on the sidelines. More about the claims are in my upcoming book, "The First in Thirst."
Pepsi, owner of Gatorade, will pay more than $2 million over the next seven years (or about $295,000 a year) to the University of Nebraska, according to a report in the Daily Nebraskan. The paper reported that the deal includes $1.43 million in cash and $630,000 in products, including drinks, coolers and towels. It's first time in the school's nine-year relationship with the brand that free product will be provided along with the cash.
The article includes comments from Nebraska professor Tim Carr, who downplays Gatorade's marketing by saying that not enough sweat and electrolytes are lost for Gatorade to be as effective as brand officials claim.
Said Carr: “ The motivation of people who make Gatorade is to sell Gatorade,” he said. “If you’ve been on a treadmill for 10 minutes, water is fine. If you’re a marathon runner and you’ve been running for three hours, then Gatorade is the preferred choice because of that added energy. But its not going to make you run any faster or harder.”
The paper also has a good article on how Dr. Robert Cade, Gatorade's main inventor, was on the cusp of coming to Nebraska in the early 70's. The reason, not mentioned in the article, is because he was angry at how university officials -- who were embroiled in a legal battle with the Gatorade trust -- were treating him. So, before the case was settled, he threatened to flee.
http://www.dailynebraskan.com/vnews/displa...8/42705db74b835
The irony of this all is that former Nebraska trainer George Sullivan claims that Gatorade was only invented because an unnamed University of Florida doctor came to visit the Huskers and saw the Huskerade (salt pills mixed with fruit punch in a jug) on the sidelines. More about the claims are in my upcoming book, "The First in Thirst."
