Osborne has NU on path to Big Ten
No way he could’ve imagined it last June.
No way he could’ve imagined becoming a central figure in the conference expansion-through-cannibalism mania.
No way he could’ve imagined being in a staredown with his good buddies from Texas.
A year ago this week, Osborne and Nebraska chancellor Harvey Perlman announced an agreement to extend indefinitely Osborne’s appointment as athletic director. The original plan called for Osborne to serve through the end of this month, after he righted the rocky ship that was the athletic department in October 2007.
Said Perlman last June: “The department faces some real challenges and opportunities as we move forward, and Tom brings a breadth of experience that can serve the university well.”
By Friday, that experience could lead Nebraska to the Big Ten.
The conference expansion/realignment exercise appears to be moving into the late stages, and after discussions with several sources Tuesday, signs point to Nebraska joining the Big Ten.
In Nebraska’s case, it’s starting to feel like one of those classic Osborne-coached football games. You remember the old coach, squinting into the afternoon sun. He often kept the plan pretty conservative. Showed little emotion. Operated with poise. You knew he’d come up with something in the end.
He appears to have another big win in him.
You wonder what goes through Osborne’s mind in the late stages of the current “game.” I’m guessing he’s not entirely comfortable with the whole dadgum, money-driven situation. After all, this game’s about big-boy money. It’s about billion-dollar television contracts, one of the two major revenue streams left in college sports. Kill or be killed. Yep, that serious.
This game’s about the enormously successful Big Ten Network increasing revenue. It’s about Big Ten commissioner Jim Delany, the brains behind the league’s network, trying to hit yet another home run. It’s about wet-behind-the-ears Pac-10 commissioner Larry Scott significantly increasing his league’s TV contract-negotiating leverage by (reportedly) inviting half the Big 12 to join the fun. The Scott-versus-Delany duel is intriguing in itself.
Television negotiations. Cable TV subscriptions and fees. Remote controls. Call me a fuddy-duddy, but that’s what college athletics is all about. Has been for years, but now more than ever. Indeed, the Pac-10 hired Scott to fix its maligned TV deal. Remember, Scott is the guy credited with infusing life into women’s professional tennis thanks to an $88 million contract with Sony Ericsson and several lucrative agreements. For women’s tennis? The guy must be a magician.
Meanwhile, Texas and its media chums hope to make Osborne the villain in this game, as the man whose next move could break up the Big 12 and set off the dominos. If looking out for your school’s best interests in an unstable climate makes you a villain, then put a black cowboy hat on Osborne and point the horse due east, because the Big Ten clearly represents the best destination for Nebraska.
As for misgivings Osborne may have about the college athletics landscape, his intense competitiveness no doubt will allow him to put those feelings aside. Does he really want to one-up Texas? Was the 60-minute-plus-one-second Big 12 championship game the final straw? The competitive part of Osborne might have to beat back those negative emotions.
I’m guessing his practical, measured side is driving the bus, apparently straight into Big Ten country. He ponders much more important factors than real or perceived ill will toward UT. I’m hearing T.O. is receiving encouragement from Perlman, who recognizes the positive impact the Big Ten could have on Nebraska as a research institution, and how it could increase the overall student population and, heck, the state’s population.
As for his athletic department, Osborne no doubt regards the 114-year-old Big Ten as a potential haven of stability, where realignment drama perhaps would not occur again for decades, long after he had traded his briefcase for a fishing pole, indefinitely.