Throughout the week, SportingNews.com will list the reasons teams named in Big Ten expansion talk would and would not make sense for the conference.
Why Nebraska makes sense for the Big Ten
1. A program of significance.
If the Big Ten can't land Notre Dame—and at this point, it looks like a long shot—Nebraska is the only school that can move the needle and create excitement about expansion.
Everything is perception, and Nebraska as a brand can make Big Ten expansion fiscally and athletically successful by extending the league's footprint well beyond the Midwest.
Nebraska is a national program, with national cache. The other candidates are regional schools with little national appeal.
2. Growing the Big Ten Network.
The foundation of the expansion is growth of the league's Big Ten Network, and the addition of Nebraska allows the Big Ten to gain traction nationally. The Big Ten makes significantly less per subscriber outside the conference's eight states (about 60 cents less, a lot of money when you're talking millions of subscribers), and the addition of Nebraska could bring desirable West Coast and Southern markets into play.
The idea is to create demand and eventually generate subscriber fees closer to what is paid within the conference footprint. Another positive: The Nebraska name could allow the Big Ten to restructure current network television deals, and it will most certainly carry clout in future negotiations.
3. The Huskers are interested.
If you've got a significant player in college football interested in joining your conference, embrace it. There still are harsh feelings within the Nebraska program about the way the Big 12 unfolded when the Big Eight absorbed a portion of the dying Southwest Conference. The league's balance of power moved South (toward Texas, just like then-NU coach Tom Osborne thought it would), and its revenue distribution plan clearly favors the Longhorns. Osborne, now the athletic director, has perceived favoritism toward Texas since the league's inception. So if Nebraska is offered a spot in the Big Ten, it likely wouldn't take longer than a few days for the university to accept.
Why Nebraska doesn't make sense for the Big Ten
1. History and rivalries.
In the current Big 12 structure (read: not affected by expansion), Nebraska has three big rivals in Oklahoma, Colorado and Missouri. A move to the Big Ten likely ends at least two of those rivalries—and maybe all three—if the Big Ten expands with only Nebraska.
Frankly, most Nebraska fans (and probably some administrators) would be happy if the old Big Eight were still around and the winner went to the Orange Bowl. Any way you look at it, a move to the Big Ten would be a significant culture shock for the game's best fans. Nebraska vs. Iowa could generate some buzz, but any other potential rivalry would take time to develop.
2. The bigger unknown.
It's no secret the Big Ten desperately wants to crack into the New York-Philadelphia television markets (and maybe include the Washington D.C. area by adding Maryland). If the choice is between what Nebraska could bring as a national program or how regional programs (Rutgers, Syracuse, Maryland) could expand the BTN base, Nebraska may be the greater unknown of the two scenarios.
Both scenarios are full of what-ifs—as is much of the overall expansion talk—but having universities within the desirable markets may eventually become an easier sell.
While Nebraska is national, it still doesn't have the television clout of Notre Dame or Texas.
3. A new recruiting philosophy.
There are more than 40 players on the current roster from California, Arizona and Texas, including star TB Roy Helu Jr. and star CB Prince Amukamara, as well as all three quarterbacks. Moving to the heart of the Midwest will certainly play a factor in how the Huskers recruit those states.
Success in Texas has come because of the ties to the Big 12, and families of recruits from California and Arizona will have a longer commute to see their sons play road games. You better believe that's an issue—or at least a negative Nebraska will have to confront on the recruiting trail against coaches from other schools.
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