There could be a couple of different things going on.
First, it could be some kind of campaign by the staff and university to soften the image of Bo. And it seems to be working because even if you look at ESPN, they show more of Bo with the cat than they do of him yelling at a player or ref on the sidelines these days.
Or maybe it's a campaign by Bo as a pre-resume tool for potential future employment
Probably depends on your own point of view