Not sure one can make a rational argument that Riley is 'building the NU brand" ? The brand was long ago established and is what it is for the most part. I don't think it can be 'rebranded' easily and that is a long term (decades IMO) process. I don't think it should be rebranded. There is nothing wrong with the brand. It needs a little polish and shining up but it is just fine. We have one of the best brands in all of football. May need a little promotion and advertising - even Coca Cola must continually promote its name and keep its brand in front of the consuming public's eyes.Riley's building of the NU brand and ability to win games this year will have more to do with traveling then the price of corn.
Not trying to be a jerk, but what percentage of Nebraskans livelihoods are actually tied to the price of corn?Corn stays below $4 Nebraska fans wont be traveling that much.
100%Not trying to be a jerk, but what percentage of Nebraskans livelihoods are actually tied to the price of corn?Corn stays below $4 Nebraska fans wont be traveling that much.
Every dollar in agricultural exports generates $1.27 in economic activities such as transportation, nancing, warehousing and production. Nebraskas $7.2 billion in agricultural exports in 2014 translates into $9.2 billion in additional economic activity.Not trying to be a jerk, but what percentage of Nebraskans livelihoods are actually tied to the price of corn?Corn stays below $4 Nebraska fans wont be traveling that much.
Riley's building of the NU brand and ability to win games this year will have more to do with traveling then the price of corn.
I understand that the state of Nebraska is key to the entire US agricultural statistics. My comment had more to do with the overall percentage of Nebraskans livelihoods' which are dependent on agriculture.Commodity groups cash receipts - 2004Not trying to be a jerk, but what percentage of Nebraskans livelihoods are actually tied to the price of corn?Corn stays below $4 Nebraska fans wont be traveling that much.
Product Group Value ($1,000) % State total State rank
All commodities 11,779,728 100.0% 4
Livestock & livestock products 7,338,183 62.3% 3
Crops 4,441,546 37.7% 7
Source: USDA:Economic Research Service
Found this. Not sure if it's what your looking for
I understand that the state of Nebraska is key to the entire US agricultural statistics. My comment had more to do with the overall percentage of Nebraskans livelihoods' which are dependent on agriculture.
I grew up in Omaha. My parents didn't work in agriculture, and their companies weren't dependent on the agriculture industry, where even a major dip in the price of corn would have a deep impact on our income. I would say that my family was like 80-90% of the families in Omaha and Lincoln (the 2 major metropolitan areas in Nebraska). Omaha and Lincoln metro areas have a combined population of 1.2M people, which is 63% of the entire 1.9M population of Nebraska. So, if 80% of that Omaha & Lincoln population isn't dependent on agriculture, that's already 50% of the entire population of the state that isn't solely dependent on agriculture.
So, then let's look at the 37% of the population outside of Omaha and Lincoln. Now, what % of that 37% are are solely dependent on the agriculture business? I understand that the economies of smaller towns/cities in Nebraska are dependent on agriculture. But, how much does the economy dry up when corn prices? Yes, there is probably less spending on non-essential items, but I would think that people who run essential businesses still do okay. Also, looking at historical corn futures, it looks like corn farmers made a killing in 2012-2014 when prices peaked.
I don't know, this is all just theoretical, but I would be interested in understanding the overall percentage of Nebraskans have their livelihoods dependent on the agriculture business.