Value of Love

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Team HuskerBoard
Irregular News for 02.07.06

Washington -- Retailers, take heart: Consumers will spend an average of $100.89 on Valentine's Day this year, up from the $97.27 average spent last year, according to a new study from the National Retail Federation (NRF).

Conducted by BIGresearch, NRF's 2006 Valentine's Day Consumer Intentions and Actions Survey shows that 14.6 percent of shoppers plan to purchase jewelry as Valentine's Day gifts this year. The study finds that 60.9 percent of consumers plan to celebrate the holiday, spending a total of $13.7 billion, up from the $13.19 billion spent last year.

More men will buy jewelry than last year, with 22.4 percent of men planning to pick up baubles for the holiday, an increase from the 18.1 percent who bought jewelry for Valentine's Day last year. Men will also represent the biggest spenders, with the average male spending $135.67—almost twice the $68.64 average spent by women.

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