I personally think the whole problem with these letdown is this "it's just another game" or "treat every game the same" philosophy. That is bs and i'm sick of it. So here's what happened, the coaches/players wanted to treat the Texas game like any other, but with all the buildup and hype they had to put extra emphasis on doing so, downplaying the intensity of the matchup, and what happened? They played/coached with the focus and intensity of the SDSU game. Big games are big games. You better be gettin up a hella lot more for Texas that SDSU, that's just a fact. You can say you treat every game as a big game for the case of similarity, but that just doesnt happen.