Landlord
Banned
Just stumpled upon this today, found it really interesting.
http://youarenotsosmart.com/2011/06/10/the-backfire-effect/
The Misconception: When your beliefs are challenged with facts, you alter your opinions and incorporate the new information into your thinking.
The Truth: When your deepest convictions are challenged by contradictory evidence, your beliefs get stronger.
http://youarenotsosmart.com/2011/06/10/the-backfire-effect/