Brewer analyzed each program’s revenues and expenses and made cash-flow adjustments, risk assessments and growth projections to calculate what a college team would be worth on the open market, if it could be bought and sold like a professional franchise.
Overall, the value of Football Bowl Subdivision teams has dropped 1.8% on average from last year despite cash flows increasing 18% and revenues growing 9.6% year over year. The reasons for the drop were concerns about concussions and football’s safety, declining youth football participation, lack of resolution over pay-for-play concerns, and the scheduling of the College Football Playoff, which saw ratings for the semifinals fall by nearly 40% when played on New Year’s Eve this year, as opposed to New Year’s Day. Ohio State’s value dipped from more than $1.1 billion last year while the Buckeyes are also the lone team now worth more than $900 million, down from four such teams a year ago.
WSJRank-School-Value ($M)
1 - Ohio State - 946.61
2 - Texas - 885.05
3 - Michigan - 811.30
4 - Notre Dame - 723.59
5 - Alabama - 694.87
6 - Oklahoma - 674.34
7 - Florida - 670.86
8 - Georgia - 636.44
9 - LSU - 612.30
10 - Penn State - 481.39
11 - Nebraska - 444.13
12 - Iowa - 439.57
13 - Tennessee - 401.98
14 - South Carolina - 398.18
15 - Washington - 378.23
16 - Texas A&M - 359.14
17 - Wisconsin - 352.67
18 - Oregon - 338.64
19 - Auburn - 319.32
20 - Arkansas - 311.85
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