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Irregular News for 8.24.2005
United Kingdom -- Ignoring adverts is about to get a lot tougher with the development of billboards and advertising posters that use Bluetooth to beam video ads direct to passing cellphones.
As people walk past the posters they receive a message on their phone asking them if they wish to accept the advert. If they do, they can receive movies, animations, music or still images further promoting the advertised product.
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Working with advertising company Maiden Group, also in London, trials of the system were recently held at six London railway stations. Poster locations for rock band Coldplay’s new album offered to beam further promotional material, including song clips from the album, to the phones of passers-by. Take a look at the kind of content used, here (QuickTime format).
The posters detected 87,000 Bluetooth phones over a two week period, of which about 17% were willing to download the clip, says Scott.
The system works by having a large directional Bluetooth transmitter behind the billboard that searches the region up to 100 metres in front of the advert for any phones with their Bluetooth function turned on.
This way you can make sure that only people who can see the billboard are offered the additional promotion, says Simon O’Regan, Filter UK’s Technical Officer. “It’s inherently proximity-based broadcasting,” he says.
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Elsewhere, other software companies, such as ScanBuy in New York and Semacode in Ontario, have been experimenting with making posters interactive by having 3D barcodes printed on them.
Their software allows a phone camera to scan the code and launch the phone’s browser at a particular e-commerce site – to buy concert tickets, for example. But with BlueCasting, downloading is a lot faster and, importantly, free, because it uses the Bluetooth connection and not the cellphone network.
Full Story
United Kingdom -- Ignoring adverts is about to get a lot tougher with the development of billboards and advertising posters that use Bluetooth to beam video ads direct to passing cellphones.
As people walk past the posters they receive a message on their phone asking them if they wish to accept the advert. If they do, they can receive movies, animations, music or still images further promoting the advertised product.
~~~~~
Working with advertising company Maiden Group, also in London, trials of the system were recently held at six London railway stations. Poster locations for rock band Coldplay’s new album offered to beam further promotional material, including song clips from the album, to the phones of passers-by. Take a look at the kind of content used, here (QuickTime format).
The posters detected 87,000 Bluetooth phones over a two week period, of which about 17% were willing to download the clip, says Scott.
The system works by having a large directional Bluetooth transmitter behind the billboard that searches the region up to 100 metres in front of the advert for any phones with their Bluetooth function turned on.
This way you can make sure that only people who can see the billboard are offered the additional promotion, says Simon O’Regan, Filter UK’s Technical Officer. “It’s inherently proximity-based broadcasting,” he says.
~~~~~
Elsewhere, other software companies, such as ScanBuy in New York and Semacode in Ontario, have been experimenting with making posters interactive by having 3D barcodes printed on them.
Their software allows a phone camera to scan the code and launch the phone’s browser at a particular e-commerce site – to buy concert tickets, for example. But with BlueCasting, downloading is a lot faster and, importantly, free, because it uses the Bluetooth connection and not the cellphone network.
Full Story
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