I have been rooting for the conference. Not in a fanatic, snobby way like some SEC fans, though.
I want all the teams to do well, or as well as possible. Of course, I want NU at the top, or as high as possible.
Since we are fairly new to the conference, many of us (me, at least) are still learning the finer points of the new teams and cities and fans and locations. It is exciting, still. So far, we seem to be more at home already than I ever felt in the Big 12. This feels more like the old Big 8 days to me. I see a group of schools with common goals and philosophies, with a strong interest in improving every member. The Big 8 was like that, for the most part. I cannot recall any extremely contentious issues in the Big 8, with the exception of whether or not to take the SWC outcasts or not. That turned out poorly.
The Big 12 was a decent idea, I suppose. Especially where TV revenue was concerned. But Texas, being the big population center, wielded the most power. And with no subtlety at all. They carried their power like a sledgehammer and seemed to enjoy displaying it, even over trivial matters. The Big 12 turned into a game of one upmanship. A game NU was neither equipped for nor wanted to take part in. I think the admin at NU did pretty well, all the way to the end, given the circumstances.
I feel much more at home in the Big 10, and though I know only a little about some schools, I have a feeling I will be rooting for all these teams for a long time. The common philosophies feel like the old Big 8. It feels like home, in other words, even though we are very new. I am grateful we had a bridge out of the mess developing around us at that time.