"You tell the SEC when they can learn to read and write, then they can figure out what we're doing,"

The Big 10 conference name is just a name but it stands for something, tradition and brand recognition. If it was ever even considered being changed so many people would get fired.

 
The Big 10 conference name is just a name but it stands for something, tradition and brand recognition. If it was ever even considered being changed so many people would get fired.
Exactly. It's a brand. it could be a 67 team conference. it's still gonna be the Big10.

 
The Atlantic 10 hasn't had 10 teams since Penn State joined the Big 10, and they're up to like 16 teams or so now. I don't see any giving them hell.

 
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