Greed. Starts at the top and trickles right on down. Enough is never enough.
There's no reason salaries for any of these people needs to be so high, including Presidents of Universities on down to the coaching staff's. Yet, every year they climb. Television deals in the billions? For what? Who is paying for this?
Ticket prices go up every season. Student athletes don't feel they are being compensated appropriately. What's the answer? I don't know. I'm sure if the guys at the top weren't so f'ing arrogant and extravagant in the ways they flash their increasing money deals and salaries, it may help.
Do you yank scholarships away? Here you go kids. No more scholarship. You want to play ball for a living and get an education I guess you'd better find a way to do it. Wanna make the big NFL dollars some day playing the game you love? Well, the red carpet entrance, the stage on which you showcase those talents, it no longer is given to you. Is that the answer? Probably not.
At some point people have to stop taking and start giving back. That won't ever happen. So f#*k it. Pay em' all. Pay em massive amounts of money. It will never be enough, so to hell with it. The fans will always foot the bill. Til' they don't, or can't anymore I guess. Of course, when the fans can't afford it anymore, they will just ask for more money from their work place.......blah blah. What a society.