Why would Uconn be worse than KU? Both have questionable at best football programs but both have strong traditional basketball programs. With Uconn, you would also be bringing in the top women's basketball program in the country. Connecticut has probably a larger TV market.
I know KU is the fan favorite for Nebraska fans because of our proximity and past history. I would like to see that too. However, why would other's in the conference prefer KU or Uconn?
This would just be spit balling on my part but if I am thinking like Delany, here is why I go after KU before UConn.
I think he would do it because there would be a good chance of getting BTN in the KC and/or state of Missouri TV market. Due to the proximity of Lawrence to KC/Missouri. Which would compete head to head with the SEC network with Mizzou being a member.
Bringing in UConn gives you no MAJOR TV draw.
I could be wrong but from a business standpoint, that is my thought.