The ticket sales don’t impact the schools individually, but rather the conference as a whole. Through open-records requests obtained from all seven Big Ten bowl teams, future teams Maryland and Rutgers and each of their bowl opponents, the Gazette learned that the conference had to absorb “nearly $4.5 million” due to unsold bowl tickets.
Nebraska’s athletic department was given 12,678 tickets for the Gator Bowl against Georgia, but through an open-records request, the Gazette found that the school sold only 1,748 tickets. That resulted in a loss of “nearly $800,000.”
Other schools, like Ohio State, Michigan, Wisconsin and Minnesota, also struggled to sell its bowl tickets. In fact, per the Gazette, only Iowa and Michigan State “sold more than half of their allotted tickets.”
For the Rose Bowl, Michigan State sold 94.5 percent its tickets while Iowa sold 78.2 percent of its tickets for the Outback Bowl.