I have an opinion on this and it won't look good from how i state this, but consider it fact in a few years and remember this was said. We lost our rivals. We lost our natural rivals, and ones that were just once and a while rivals. Iowa will never be what KSU was, Mizzou was, hell what KU was for our fanbase overall. Iowa St was more fun to play than Iowa!
By joining this conference, we will make more money and be on equal footing with all teams. We lost any rivalry game, and any games that fans are truly passionate about winning. That will take many more years to replace, and money can't obtain that.
Harbaugh going to Michigan will make Ohio St, Michigan and Penn St much stronger. It will make Michgan St stronger. It will not benefit the whole conference, including Nebraska. First off, its another 3 or 4 years before we ever play them. Either us or them will be looking at a totally diferent scenario. Either Riley is great and were winning at least West division titles or we are a 8-9 game winners like we are now and still feeling left out of all major football conversations. Either Michigan is winning titles and playing in playoffs or they are in the same boat as Nebraska and only winning 8-9 games a year. There is not enough room in the conference for multiple 10 wins teams. It doesn't happen that way. Your going to have alpha dogs and then all the rest. The Big 10 wants those dogs to be Michigan and Ohio ST. They want that game in late november to be what decides a playoff birth. The Big 10 champion game will be just a formality. Like this years game actually turned out.
I think Riley can win 9-10 games a year right now. I think the schedule will effect that down the road however. I think once Harbaugh and Urban get their rivialry going it will take over the Big 10 conference. That will be the key game each year, like it use to be. We can't compare ourselves to Michigan and Harbaugh or several fans will be and end up disappointed. If our days in the Big 12 should have taught us anything, it was once you lose your natural rival its never the same. If a conference wants to set up certain teams for more success than others, it can be done. Remember we are not blood Big 10, and never will be.