We can't fill 85 scholarships now how in the world would a higher limit help? Like Danimal said, he wants to maximize his advantage. It's like a salary cap in pro sports, the higher it is, the more the advantage goes to the organizations with more resources. Only in college your "resources" aren't money (in theory), but other non-monetary forms of capital such as reputation, coaching, facilities, education, etc. A higher limit would be great for the recruiting blue bloods and the SEC - not so good for everyone else.