If you wanted a program with every recruiting advantage in the world, a history of churning out NFL talent, the means and willingness to hire top flight coaches, and a place reserved in every preseason Top 25, you'd have UCLA.
Just sayin'.
How do you figure?
UCLA is notorious for their awful facilities (which are being upgraded) and their remote football stadium (campus is far from Pasadena). They also have stricter admissions standards than even Cal (at least in theory).
In the past 20 years, they've produced a 4+ NFL draftees class only 3 times (by comparison, NU has about 11), which equals the number of classes they had where no one was drafted (by comparison, NU has had at least 2 players drafted in each year during the past 20, and in 19 of 20, at least 3). UCLA also had a number of years with only a single player drafted.
A willingness and means to hire top flight coaches is a little harder to gauge, but they've had 4 in the past 20 years, none of whom were attention grabbing until Mora:
Bob Toledo - 14-30 as a division 1 coach prior to hiring
Karl Dorrell - a WR coach (in the NFL) with no prior HC and limited coordinating experience
R. Neuheisel - a coordinator in the NFL and failed former HC (once fired and once pushed out)
Even Mora didn't have a gleaming resume, though he does have a largish contract ($3.3mm a year puts him at 25th among current coaches) and a staff that ranks 11th in total compensation.
As far as a place reserved in the top 25, I don't want to go back through a lot of pre-season polls, but going back to 2002, UCLA was a preseason top 25 team only once prior to Mora's arrival. http://espn.go.com/college-football/rankings/_/poll/1/seasontype/2/year/2002/week/1
Even geography isn't enough for many programs. That's why coaching is so important.