If you want to be National Champions, you better make a statement with your non-conference schedule. You can't just schedule patsies anymore and run up the score, not good enough. We have to have a tougher non-conference schedule. Period.
Absolutely you can have a super cupcake schedule and win the national title, IF your conference is good enough.
The B12 and the SEC teams can schedule anyone OOC right now and win the national title if they go undefeated. Now USC in the Pac 10 have to schedule up a bit in the OOC as do the ACC/Big East teams. The B10 do a bit but not as much as the other three.
Florida plays Charleston Southern, Troy, Florida International and Florida State in the OOC, all at home. If they go undefeated they will be #1 and playing for the national title.
Oklahoma plays Brigham Young (in Jerry world), Idaho State, Tulsa and @ Miami. If they go undefeated they will be #1or#2 (depending on Florida) and playing for the national title.
Texas plays Louisiana Monroe, @ Wyoming, Texas El Paso and Central Florida. If they go undefeated they will be #1or#2 (depending on Florida) and playing for the national title.
On the other hand
USC plays San Jose State, @ Ohio State, and @ Notre Dame in the OOC but needs both the SEC and B12 champ to lose at least one game to play for a National Title because of how weak the Pac 10 is perceived to be.
Whereas a team from the Sun Belt could play @ USC, @ OU, @ Florida and @ Texas, win all four, go undefeated and STILL not have a guaranteed shot at a National Championship.
It won't happen but it doesn't matter if we play 3 sunbelt teams or not, if we go undefeated we'd be in the title game. Therefore it's all about how much money the university can make off those non conference games, not necessarily who gives us a great schedule rating.