"The goal of Red Out Around the World is to connect, celebrate and salute Husker fans across the globe for their unparalleled support," Nebraska Athletic Director Tom Osborne said. "We want to showcase the depth and breadth of support from Nebraska fans and give them a way to connect with each other and the Athletic Department."
The original logo and marketing message were created and approved in February. The message - Wear Red, Be Loud, Beat Texas - was chosen to succinctly communicate the goals of the day.
"We want our fans to wear red, no gray, white or black shirts that day, and we want them to be loud but respectful, whether they're at the stadium, a watch party or at home with their families and friends," Michael Stephens said, adding that he thought "Beat Texas" was a natural ending "since winning is a goal every time we take the field."
Last fall, Stephens, Nebraska's assistant athletic director for Marketing and Licensing, did a great job orchestrating Nebraska's 300th Consecutive Sellout Celebration. But he never felt comfortable saluting just the fans who kept clicking the turnstiles. As unwavering as those fans have been in filling every seat for every game for 48 consecutive years, he knows the Nebraska phenomenon digs much deeper than 20 million fans who kept the NCAA record sellout streak alive.
After seeing more than 30,000 Husker fans show up in San Diego for Nebraska's 33-0 Holiday Bowl win over Arizona, Stephens couldn't believe how far so many had traveled to get there. They came not only from across the country, but around the world, and several told him they had never sat inside Memorial Stadium to see The Tunnel Walk, feel the spirit or hear the band serenade with Hail Varsity and There Is No Place Like Nebraska, at least not live or in Lincoln..
Stephens flew back from San Diego on the team plane, knowing what he would like to suggest - select a day when every Husker football fan in the world could rally around their favorite team. It didn't matter if they were part of another sellout, at home with friends or family or at an alumni watch party in Alliance or Asia, Eustis or Europe, Columbus or Canada.
Planning for this special Red Out Around the World began last January. By February, the marketing team, thinking it had clearly defined the event's goals, received approval on messaging and began executing major logistics before Nebraska had even played its Spring Game.