Big Ten Division Names and Logo Released

[miamihrrcns2001]

MY thoughts on a good BIG 10 logo and division names. Also, see how there's a "12" in the "IG" in "BIG"... anyway, i think i like mine better, and that's just if you don't change the color scheme!

 

[BOJ]

OK, so I thought the names were a bit corny at first but I think I realize what the Big 10 is trying to do. I don't think it ultimately matters if you ended up in Legends or Leaders divisions (especially after I watched that promo above). They want to brand all the schools and programs in this manner...basically that the Big 10 has the Legends and Leaders...in a sense the tradition and top players and programs in the history of college football...just look at the "Icons" series the Big 10 Network ran...it plays to this same theme. This brand will ultimately be owned by the Big 10...the other conferences cannot compete on legend/tradition...and now the Big 10 is claiming the leadership mantel as well. They do this by saying look at the leaders that have come through the Big 10, look at the academic institutions of the Big 10. This is a counter balance to the SEC claiming they have the best athletes conference. It's not a bad strategy although a bit corny for the fan trying to break down the divisions geographically....which can't be done anyway. I think it has to grow over time...and the more it does it will just build the brand bigger.

I also did not like the names or logo, but his is pretty well thought out post and I dig your confidence.

 

[NoLongerN]

eliot1171

All Conference (1001-1400 Posts)

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10-December 10 Posted Today, 07:21 PM

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~1000 posts and a member for THREE days and you're already a MOD?

 

Are you the owner's Nephew?

(Although your name does seem mighty familiar)

:lol: Somebody noticed!

eliot is basically the rising star

Ya, I noticed this one.

SheepdogMark

 

[NoLongerN]

OK, so I thought the names were a bit corny at first but I think I realize what the Big 10 is trying to do. I don't think it ultimately matters if you ended up in Legends or Leaders divisions (especially after I watched that promo above). They want to brand all the schools and programs in this manner...basically that the Big 10 has the Legends and Leaders...in a sense the tradition and top players and programs in the history of college football...just look at the "Icons" series the Big 10 Network ran...it plays to this same theme. This brand will ultimately be owned by the Big 10...the other conferences cannot compete on legend/tradition...and now the Big 10 is claiming the leadership mantel as well. They do this by saying look at the leaders that have come through the Big 10, look at the academic institutions of the Big 10. This is a counter balance to the SEC claiming they have the best athletes conference. It's not a bad strategy although a bit corny for the fan trying to break down the divisions geographically....which can't be done anyway. I think it has to grow over time...and the more it does it will just build the brand bigger.

Excellent point and I did not think of that.

That is certainly one advantage over the SEC to play up.

Agreed as well ... I guess my thought is that the neither the font or color communicates much on tradition or leadership.

SheepdogMark

 

[killer cacti]

What I would have done:

Or something similar. The beauty of the old Big10 logo was the hidden eleven, so I thought it'd be great to hide a 12. I through this together in about 7 minutes, so it's not perfect, but it's similar to what I would have done.

 

[corncraze]

What I would have done:

Or something similar. The beauty of the old Big10 logo was the hidden eleven, so I thought it'd be great to hide a 12. I through this together in about 7 minutes, so it's not perfect, but it's similar to what I would have done.

I like it! clever haha

 

[zoogs]

MY thoughts on a good BIG 10 logo and division names. Also, see how there's a "12" in the "IG" in "BIG"... anyway, i think i like mine better, and that's just if you don't change the color scheme!

Don't like the hidden 12 - but how can you NOT name the divisions Northwest and Southeast?

 

[huskeraddict]

I'll pass this one on that I found through mgoblog:

 

[HuskerT]

What, 'Shake and Bake" was already taken?

Nice one. I'd prefer "Farts and Matches".