I'm still not a fan of the names. The problem stems from the divisions...we still very easily could have gone "East/West." I put that the term in parentheses because they need not be perfectly divided between the two, it just has to be close enough for fans to understand. Plenty of other conferences have cheated when it comes to accuracy...
The SEC has
never actually been divided along an East-West line, as Vanderbilt (SEC East) in Nashville (86°47′00″W) was always west of Auburn (SEC West) in Auburn (85°28′51″W) They broke it down that way in '92 to create balance (three powers and one newcomer in each division) but used the somewhat facetious title anyhow.
red is ideal line... blue is the current line
Need less to say the 2012 expansion further muddied the waters but they kept division names since people were used to them and one simple addition isn't that difficult to learn. I think the divisions could be fixed just by swapping Missouri and Auburn and adjusting permanent conference rivals.
Current:
USC - Texas A&M (effective '13 or '14 currently v. Arky)
Missouri - Arkansas
Georgia - Auburn
Alabama - Tennessee
Florida - LSU
Kentucky - Miss St
Vandy - Ole Miss
With Auburn-Mizzou Swap
Auburn - Alabama
South Carolina - Arkansas
Georgia - Texas A&M
Tennessee - Missouri
Florida - LSU
Kentucky - Miss St
Vandy - Ole Miss
Same story with the PAC-12 although its less well known. Their divisions are North/South but their schools are not actually divided that way. Utah (PAC South) is far North of Cal and Stanford (both PAC North) and while its difficult to see from the map Colorado (PAC South) in Boulder (40°1′10″N) is actually North of both California PAC-12 North Schools with Cal at 37°52′18″N.
So clearly we don't have to actually divide the Big Ten along an East/West line to call ourselves that, it just has to be close.
We could do East/West but for balance a North/South may be even better.
I just don't want to see the current divisions or names. They're nonsensical, pretentious and difficult to remember.