I think there's a lot of truth to this. For example, I remember Mike Schaefer was asked this week if Frost's Oregon days are ever mentioned by recruits during interviews/discussions. Schaefer said no. He suggested the more often talked about things are UCF's success last year and/or just the kind of offense Frost operates in general.
Schaefer also said recruits tend to believe they're the guy who can fix or fill a problem on a team, so they're not always concerned about how a program did the previous year. He cited Tennessee as an example of how a program can be a relative dumpster fire but still recruit fairly well.
I mean ... we just got a commit who said he liked what Frost/Kelly did at Oregon. I'm sure it's not a huge percentage of guys but saying it doesn't happen isn't correct.