Yeah, probably meant to say over-think things a little too often.
Just one example, you have 2 downs to get 4 yards. It happens a lot. You could run your best base power plays, or you could mix things up. I think it's more optimal to stick with those base power plays, and when the timing is right, mix it up to catch the defense off guard (later in game). That's how you instill a toughness and create an identity. Instead, it seems we send guys in motion pre-snap, use different formations, try different ways to get those 4 yards per play. Often when it doesn't work, we get a holding call, or lose yardage on screens, or incomplete a pass, or get flushed out of the pocket, get sacked, or throw the ball away, or QB scramble, etc, etc. No wonder we struggle with momentum. Base power plays, line up and move the chains. Then get creative on 1st down or 2nd and long.