It's part of the tradition of the Big Ten, I think its slowly changing but for most of us fans that matured before the BCS era it certainly ends up being the focus of our seasons. I wouldn't say I'd rather go to the Rose Bowl than the MNC but they're pretty damn close and I know to you guys it sounds messed up that anyone would say that but it is what it is. A lot of it is about having attainable goals. Getting to the National Championship is all but out of reach but for maybe 2-3 teams in the conference.