I also don't get why we should root for our conference teams. If they do better, they become more attractive to recruits, and that takes talent away from NU and make them better in the future. I know the saying is "if you want to be the best, you have to beat the best" (thanks, Ric Flair) but honestly I want NU to get as many wins as possible each year, even if it means a weaker schedule.
I want as many wins as possible as well. However, unless we are playing a reasonably strong schedule, it would fee like getting a participation trophy for me. Never been a big fan of that. I think the perception for Iowa this year was that they were pretenders based on their weak schedule, and I would not want that for our team.
Of course on the other side of things, W's can get to places like a conference championship irregardless of perceptions.
True, but what good is that when teams are great all season (because of a weak schedule) and take a beating on national television? I'm not sure how that could help your recruiting?