"Nebraska rates better in New York than Rutgers," said one industry source. (per Dennis Dodd)
LOOOL TV Markets
Last I checked, Nebraska is a prominent fixture in the Big 10 and, therefore, will be on the BTN. If you grab even a small percentage of NYC with this, that's still worth the price of admission. Same with tOSU and Michigan.
He'll, if anything, it puts Nebraska in a very good place, media-wise. We, for all intents and purposes, are now an East Coast conference, with all of the access, pitfalls, and benefits that come with it.
Though, I suppose we can't complain about east coast bias anymore...