South Carolina and A&M are two of the hotter schools in the nation right now. One has a player that just made waves in CFB and won the Heisman as a freshman. The other has the best D-Lineman since Suh, one of the most well-known head coaches in CFB, and a solid team all the way around.
I realize that I put a lot of stock in football alone, but you have to believe that most of the people in the country look at it the same way. Football is sexy. Other sports are not. If basketball were sexy, Duke would be one of the hot ticket schools for conference expansion. Right now, they're not. When people suggest the B1G adding Duke, it's met with a "meh..." kind of reaction.
And with Penn State's recent controversy, and the fact that before Petrino got fired, Arkansas was getting preseason mention as NC contenders, that pretty much tells the tale. SEC additions at this point are superior to B1G additions. Of course, that's somewhat of a closed-minded thought process, and I can definitely see how you could say that Nebraska and Penn State make the B1G additions superior. But at this point, I don't think a majority of college football fans would agree with that.
That's why I keep stressing that these are long term decisions & that focusing on a very small time window is not the best way to look at it.
Remember you are looking at a South Carolina that has been in the SEC for two decades & then comparing it to a Rutgers which still early in the building process (& coming out of the big east). South Carolina in 1991 was even lower on the historical rung than Rutgers is right now. Where will Rutgers be in 20 years if they leverage B1G membership & continue to place an emphasis on building their FB program? Of course we don't know the answer to that but comparing Rutgers pre-move to South Carolina long after their move is very much apples to oranges.
Conversely Arkansas over the past 20 years has actually seen a drop off. They were actually a higher profile program at the end of the SWC.
Using your argument Wisconsin would be a bigger addition for a conference than Nebraska right now.
T-Shirt/mouthbreather fans are one thing but I don't think that anyone who is a serious college football fan believes for one moment that South Carolina & Aggie were better additions than PSU & Nebraska.
In 2055 very few people will remember the Sandusky scandal (unfortunately) & very probably the first decade of the 21st century will be looked at as just one of Nebraska's down periods (which every school has).
Of course there is also the possibility that CFB will be significantly less popular than it is now after the upcoming wave of class actions suits that are going to eventually hit due to the long term effects of head trauma. How will the B1G's strategy of focusing on major well rounded universities look in comparison to the semi-pro football mindset of the south at that point?
Oh and BYU will never be in the Pac. Never.