B1G Printing Money
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BigRedBuster
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Red Five
Heisman Trophy Winner
Gary Barta, aka the B1G's resident wet blanket, on the new media deal
Reports earlier this month had indicated that the Big Ten could finalize its new deal by Memorial Day weekend and that the deal could net nearly double the current annual distribution of $54 million per school. But Iowa athletic director Gary Barta said that figure was wishful thinking.
“There’s talk of that doubling. I mean, I wish that were true,” Barta told The Athletic. “There’s nowhere even near that possibility. But there could be some potential upside, (though) nothing near that kind of money.”
He added: “I wish that (media rights revenue doubling) were true, but it won’t even be a sniff of that. It will be maybe a few million more for each school, which would be great, but it won’t double.”
https://theathletic.com/news/big-ten-media-rights-deal-commissioner-streaming/HwenzbXl1NaI/
Reports earlier this month had indicated that the Big Ten could finalize its new deal by Memorial Day weekend and that the deal could net nearly double the current annual distribution of $54 million per school. But Iowa athletic director Gary Barta said that figure was wishful thinking.
“There’s talk of that doubling. I mean, I wish that were true,” Barta told The Athletic. “There’s nowhere even near that possibility. But there could be some potential upside, (though) nothing near that kind of money.”
He added: “I wish that (media rights revenue doubling) were true, but it won’t even be a sniff of that. It will be maybe a few million more for each school, which would be great, but it won’t double.”
https://theathletic.com/news/big-ten-media-rights-deal-commissioner-streaming/HwenzbXl1NaI/
